Insight:  
Tata Motors EV needed to enhance the brand presence and onboard followers into the world of electric vehicles. We recognised the shift in EV buyer profiles and the need to address concerns about EV technology, such as charging infrastructure and vehicle range.  
 

Strategy:  
Focuses on engaging potential customers by debunking myths about EVs, showcasing the Tata EV ecosystem, emphasizing cost and sustainability benefits, and building community trust. This is achieved through a platform-first communication and acquisition strategy, incorporating collaborations as an ongoing approach. The aim is to attract and build a strong community, driving engagement and conversation around the brand and electric mobility. The strategy also involves defining social media KPIs that go beyond standard metrics like likes and engagement rates, to more effectively measure the success of these initiatives.
 

Creative Solution:  
Involves creating content to educate about EVs, myth-busting, highlighting the ecosystem and advantages of Tata Motors EVs, and leveraging digital and social media for wider engagement.