“Safe Zindagi’ an easily accessible online space for all sexual health related needs.

Insight:  
YRGCare, funded by USAID and PEPFAR, addresses the crucial need for accessible HIV information and services in India. Recognizing the diverse, urban spread of its target demographic, it offers online support and connects users with healthcare resources.
 

Strategy:  
The strategy involves creating an online space and leveraging digital platforms to reach individuals in 23 cities, providing confidential counseling and healthcare linkages. Emphasis is on digital outreach to educate and destigmatize HIV, encouraging self-testing and treatment.
 

Creative Solution:  
We named, designed the logo and created the communication language for the comprehensive Safe Zindagi. Focused on how life’s meant to be enjoyed, with safety at the heart, whilst maintaining a non-judgemental tone of voice. A multi-channel digital campaign featuring real stories and interactive content. This includes a web series showcasing user experiences, an interactive map of service centers, and social media initiatives for community engagement and awareness-raising about HIV prevention and care.