Empowering Canadians to live well by establishing that “Better Living Begins With Us”

Insight:  
Pharmascience, a leader in the pharmaceutical and wellness industry in North America, recognized the need for modernization while maintaining its core values.
 

Strategy:  
This involved extensive research, strategic vision, and a deep understanding of the target audience. The strategy focused on rebranding the corporate business, creating a new visual identity, developing Over-The-Counter (OTC) brand packaging, and enhancing OTC brand websites.
 

Creative Solution:  
The creative approach for the corporate brand centered around combining the concepts of "North" and "Wellness". This fusion symbolized guidance, movement, change, catalytic power, and the steadfast pursuit of goals, reflecting a new, dynamic direction for Pharmascience.

For the OTC brand websites, we translated the product packaging design language to create instant association and recall.