Insight:  
Mahindra & Mahindra sought to reinforce its position as a technology leader in the automobile industry whilst launching a new SUV.
 

Strategy:  
The strategy was to develop an innovative car configuration application that allows for a highly personalized and collaborative vehicle customization experience.
 

Creative Solution:  
The "Configurator Application" for Mahindra Suverance not only enables individual customization of Mahindra vehicles but also allows friends to collaborate in the process.

Complementing this, the "Digitally Personal" recommendation engine intuitively provides curated suggestions, aiding users in their discovery and decision-making journey.

Visualizer: Allows users to visually explore and experience different configurations of Mahindra vehicles, enhancing their understanding and appreciation of the product.

Configurator: Enables personalization and customization of vehicles, allowing users to tailor their Mahindra vehicle to their specific preferences and needs.

Community Engagement Platform: Facilitates collaboration and sharing among users, making the process of customizing and choosing a vehicle more interactive and social.