Insight:  
The Fujifilm Business Innovation A3 Printer campaign aims to highlight the product's efficiency, durability, and reliability.

Strategy:  
Leverage the global 'Hello' campaign to introduce the printer as a reliable, efficient workplace partner and a symbol of business growth and technological advancement.

Creative Solution:  
To personalise and align the ‘Hello’ communication to the Indian environment, we took the communication further by adding the element of 'Bye Bye', which bids goodbye to the problems faced by Indian businesses when it comes to large volume printing.