Insight:  
Elmira Stove Works understood that customers seeking vintage-inspired kitchen appliances are not just buying a product; they are looking to create a space that reflects their personal style and nostalgia. This insight goes beyond mere functionality, tapping into the emotional and aesthetic desires of their customers.
 

Strategy:  
The strategy was to develop a platform that allows customers to visualize these appliances in their own space, effectively bridging the gap between desire and decision-making. This involved creating an immersive, interactive experience online.
 

Creative Solution:  
The creation of a visualizer application on Elmira’s website. This tool enables customers to interactively design their kitchens with Elmira’s appliances, offering a personalized, engaging experience that aligns with their individual tastes and lifestyle preferences.