Insight:  
Cummins India's focus is on sustainability, particularly their 'Destination Zero' initiative and 'Planet 2050' strategy. By 2023, Cummins aims to reuse or responsibly recycle 100% of packaging plastics. 
 

Strategy:  
The strategy involves leveraging social media to educate and engage audiences on Cummins' sustainability efforts. The aim is to foster awareness and inspire community action towards these sustainability goals.
 

Creative Solution:  
This includes a mix of educational content, storytelling, and community engagement on social media. The approach involves sharing inspirational stories and encouraging user-generated content, all aimed at promoting sustainability awareness and action.