A bold move was made on Black Friday 2020 when Croma's website went dark

Insight:  
Croma, India's leading electronics store, faced challenges with its outdated website, which hindered its online presence, especially as e-commerce became crucial in 2020.
 

Strategy:  
The strategy focused on a comprehensive overhaul of the website. This included improving the homepage, enhancing navigation and search functionality, and streamlining the product selection process with a focus on value-added services. Additionally, the checkout process, cart, payment, and shipping systems were refined.
 

Creative Solution:  
A bold move was made on Black Friday 2020 when Croma's website went dark - a visually appealing design that showcased products in a new light. The launch of the revamped website led to a dramatic increase in engagement, traffic, and store footfall, resulting in a tenfold increase in business. This transformation exemplified the power of a data-driven approach and meticulous attention to user experience.