Insight:  
Chiclets needed a way to redefine their product as a symbol of 'coolness' and modern lifestyle.
 

Strategy:  
The campaign aimed to associate Chiclets with a heightened sense of cool and possibility, targeting a younger, trend-conscious audience.
 

Creative Solution:  
The campaign utilized international celebrity lookalikes and their unlikely partners to communicate the message that with Chiclets in your pocket, anything is possible, thereby boosting the product’s cool quotient among consumers.